Maxine McDonaldMembership

    Experienced PR & Influencer Marketing Professional, Lifestyle Industries

    I am a strategic communications professional with over 10 yearsexperience in PR, brand marketing, media relations, event planning,influencer marketing, sponsorship relations and social media, for the beauty and lifestyle industries.

    Rated #8 by Cosmetics magazine for top beauty PR reps in Canada,I have worked with iconic beauty brands such as, OPI, Moroccanoil,Elizabeth Arden, Schwarzkopf Professional, as well as new leaders:Vita Liberata and Cake Beauty.

    At Media Profile, I manage and provide strategic oversight topublic relations initiative for Starbucks Canada, M&M Food Market,OpenTable and Gato Negro Wines

    • Public Relations • Strategy and Implementation • SpokespersonManagement • Celebrity Endorsements • Copywriting • BudgetManagement • Media Relations • Event Planning/Management •Influencer Marketing • Social/Digital Media • Leadership • TeamManagement • Brand Marketing •

    Experience
    Media Profile – Director – May 2017 – Present
    Media Profile is an independent, entrepreneurial and tenacious communications firm and winner of Strategy Magazine’s PR Agency of the Year, Gold. We are born story tellers and we are even better listeners. Our team is smart,forward-thinking, fun and creative.  Because we are Canada’s largest  employee-owned communications agency, our interests naturally align with those of our clients. Their success ensures our success. The fact that we have the lowest turnover rate in the industry is no coincidence. Our model is based on hard work, sharing success and exceeding the expectations of everyone we work with.

    Code Black Communicator Network – Co-Founder – October 2017 – Present
    Code Black Communicator Network is a resource for the advancement of black communications professionals, providing inspiration, guidance, mentorship, and representation.

    Spark Sessions Inc. – Marketing Director – February 2017 – July 2017 (6 months)
    Spark Sessions is Canada’s First and Only Blogger Conference dedicated to the Fashion and Beauty Blogger Community. With the use of workshops and annual conferences Spark Sessions has brought together over 1000 Fashion and Beauty Bloggers from all across Canada, and facilitated meetings with industry leaders, and PR professionals.

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